Friday, June 25, 2004


OK, simple question:

You have $25 to spend on an imported red wine. Do you buy:

1. Australian
2. French
3. Italian

The French have their panties in a bunch because they're losing market share to the Aussies and Italians. They're worried about the way it's labeled, the French grading system, etc.

Gee, so you really think that's the problem?

How about, we're making a political statement? We buy Aussie and Italian wines because they've proven to be allies.


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