Wednesday, May 05, 2004

NOW MAYBE YOU UNDERSTAND WHY DETROIT HAS AN IMAGE PROBLEM

I've always suspected that the auto manufacturing crowd who mostly live around Detroit are out of touch. They look at the purchase of the automobile in the same way as voting for a candidate for President -- they have their loyalities and screw the truth.

I now have proof. The Detroit News ran an online poll asking a simple question: Do recent rankings and reports on auto quality make you contemplate switching brands next time you buy?

Sixty percent of those responding said no. When it comes to the second most expensive purchase they will make in their life (after their homes), they say quality isn't that important. They will continue to knowingly buy something crappier. And they wonder why the imports have done so well.



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